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 Capital Campaign
Please note: These job descriptions were composed for medium to large sized outreaches with Impact World Tour. For smaller events not all positions or simplified procedures might be required, please apply common sense in determining the needs for your community.
The Capital Campaign is a strategy with a special focus that uses several different types of fundraising activity – a combination of luncheons, dessert banquets, small group and individual presentations, to raise the budget for the Impact World Tour.
The Capital Campaign is broken into three areas:
- Individual gifts – through banquets and church kick offs
- Corporate gifts and sponsorships – through business luncheons and one-on-one meetings as well as civic groups and clubs
- Grants and Gifts in Kind – gifts of materials, equipment, services, office space etc…
Combination of Efforts
As IWT Staff share in Church Kick-offs, Prayer meetings, volunteer training times, and Banquets they will provide an opportunity for individuals to give toward the campaign. This happens simultaneously to the Fundraising Committee’s preparation for a concentrated fundraising effort through personal solicitations and approaches to businesses for gifts and sponsorships. Together, these efforts combine to present the vision of IWT to a broad base of people in order to gain the support needed.
Making the Budget Goal Attainable
As the Capital Team Members from each participating church are identified the Financial Team should begin to meet together and plan their efforts. The following provides a timeline and strategy for involving individuals and corporations through a personal approach.
Capital Campaign Thrust Timeline
The Capital Campaign thrust will run for several months and will end 1 month prior to the Impact World Tour campaign week.
Month 1
- Develop goals - plan
- Recruit Volunteer Leadership (Coordinators)
- Identify Participating Church Finance Coordinators
- Prepare Capital Campaign Budget
- Develop prospectus, promotional materials and communication pieces
- Begin brainstorming for potential prospects
Month 2
- Conduct recruiting campaign for Capital Team Members through Participating Churches
- Train Volunteer Leadership
- Recruit Volunteers for Committees (Research, Admin, etc.)
- Meet with Capital Team Members for Prospect Brainstorming
- Assign prospect research
Month 3
- Finalize prospect research
- Hold prospect evaluation meetings
- Train Capital Team Members to make presentations and solicitations
- Begin weekly Capital Team newsletter
Month 4 - Week 1
- Capital Campaign Kick Off and rally
- Begin individual presentations for contributions
- Produce first newsletter. Circulate through designated representative from each church who will photocopy and distribute to team members in their church.
Month 4 - Weeks 2, 3 and 4
- Continue presentations
- Capital Team Meeting to report progress
- Newsletter
Month 5 - Week 1
- Continue presentations
- Capital Team Meeting to report progress
- Newsletter
Month 5 - Week 2
- Victory Rally - thanks and presentations given
- Letter of appreciation to everyone involved from the Chairperson
Month 5 - Week 3
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